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The Africa-native AI market research platformMarket research in Africa,
Market research in Africa,
in days not weeks.
Wyza helps brands, agencies, and product teams run concept tests, brand trackers, creative testing, customer interviews, and multi-market studies across African markets with voice, video, text, AI-moderated interviews, and reports in 48 hours.
No panel fees. No 6-week timelines. No guesswork.
Trusted by brands, agencies, and media teams across Africa
What you can do with Wyza
Every study type you already buy — faster, cheaper, and built for African markets.
Concept & Prototype Testing
Find out which ideas will win before you spend money scaling them
Creative & Ad Testing
Test creative before launch and see what people actually remember, feel, and prefer
Brand Health Tracker
Track how your brand is moving over time — and what's driving the shift
Consumer Interviews
Hear directly from the people you want to serve, in their own language, without waiting weeks.
Usability Testing
Watch where users get confused, what they expect, and what stops them from converting.
CX Research
Understand what your customers are really experiencing — and why they stay, churn, or spread the word.
Customer Journey Mapping
See where customers drop off, struggle, or change their mind — across the full journey.
Multi-Market Research
Run one study across multiple African markets, with centralized reporting and local nuance.
Segmentation & U&A Studies
Know who your customers really are, what they do, and what they'll pay for.
How Wyza works
From research brief to board-ready deck in four steps.
We Recruit The Right People
Our African consumer panel covers 12+ countries and 40+ languages. For offline communities, our field agents go where digital panels can't.
Wyza AI Conducts The Interviews
Text, voice, or video. In Pidgin, Swahili, Yoruba, Hausa, or 40+ other languages. With real follow-up questions, not scripted surveys.
Key Findings
+200 responses
The product meets the expectations of the users to a certain degree, with one user indicating a 60% satisfaction rate.
Ease of use of the product was rated as 4.2 by one user.
One user suggested the introduction of AI into the campaign creation process.
One user found the product useful in running ads.
One user reported issues with the product's design, finding some areas too cluttered and colorful.
Your Report, Overnight
Themes, quotes, highlight reels, and a slide deck ready for your leadership meeting — usually within 48 hours.
Who uses Wyza
Wyza adapts to how your team already works.
Brand Marketers
Launch Campaigns You Can Defend
Test messaging, creative, and concepts with real African audiences before you spend on media. See which ideas people remember, and why.
Reach
10M+
Reach 10M+ people across Africa through our networks, from city commuters to off-the-grid communities.
<48h
Average time from brief to first report
12+
African markets covered, end to end
40+
Languages including Pidgin,
Swahili, Yoruba, Hausa
Teams already running research on Wyza
How brands and agencies use Wyza to hear from real people across Nigeria.
How Kellogg's heard from 200+ Nigerian mothers in under two weeks
A breakfast and brand study across four cities, with AI-moderated conversations built in.
FMCG · Nigeria
How Nutrify ran three studies at once, from consumers to pharmacists
Voice and video interviews with 350+ people across five cities, plus a pharmacist panel.
Consumer health · Nigeria
How Inicio ran 500+ in-person interviews with Wyza field agents
A research agency used Wyza's field agents, agent app and checks to run a breakfast study across Nigeria.
Research agency · Nigeria
Wyza Media Intelligence
Know what Africa is watching, listening to, and saying.
Beyond market research, Wyza also tracks TV, radio, OOH, and social media in real time. We give brands, broadcasters, and agencies the continent's first continuous media and audience intelligence layer.
The answers are already out there
Ask better questions, hear real reactions, and let Wyza handle the heavy lifting.