How Kanyi Foods traded a yearly tracker for always-on brand health.
From a deck once a year to a dashboard the whole team checks every week.
Always-on
Live brand funnel instead of a single annual wave.
Weekly waves
New data points every week rather than every twelve months.
Named competitors
Benchmarked against the competitors that actually matter.
Faster reaction
Spotted a perception shift weeks before the old tracker would have.
About the customer
Kanyi Foods is a leading African food brand. This is an illustrative placeholder story pending a real customer write-up.
The problem
Kanyi Foods relied on a traditional annual tracker that arrived as a deck and then went quiet for twelve months.
By the time the next wave landed, the market — and the competitive set — had already moved.
The five benefits
- 1.Replaced the annual readout with a live dashboard the team checks anytime.
- 2.Saw awareness, consideration, preference, and usage move week to week.
- 3.Benchmarked against named competitors instead of a generic category average.
- 4.Caught a perception shift early enough to respond to it.
- 5.Cut the cost of continuous tracking well below the old annual contract.
Closing quote
"We stopped waiting for next year's wave to find out what happened. Now we just look."