How Inicio ran more than 500 in-person interviews across Nigeria with Wyza field agents.
A research agency put Wyza behind its fieldwork: 27 agents, GPS-checked interviews and video answers, all in one place.
1
514
Verified in-person interviews
2
27
Wyza field agents on the ground
3
4 states
Lagos, Abuja, Rivers and Ogun
4
100+
Questions per interview, including video answers
About the client
Inicio is a Nigerian research agency running consumer studies for brands.
The brief
Inicio needed a long, detailed breakfast study done face to face, with people who are hard to reach online, across several states.
They needed to trust that every interview really happened, with the right person, in the right place.
How we ran it
- 1.Loaded the 100+ question interview into Wyza and sent it to 27 trained field agents.
- 2.Agents interviewed people in person through the Wyza agent app, and every interview synced straight into the study.
- 3.Every interview was GPS-tagged and checked; responses that failed checks were left out.
- 4.Respondents recorded video answers on the spot, and Wyza's video understanding summarised what each clip shows.
What they got
- Live coverage tracking, so the agency could see interviews arriving by agent and location.
- A narrative report and highlight films built from the interviews.
- Cross-tabs and exports for the agency's own deliverables.
Shared with Inicio's permission. We never publish what a client's customers told them.
