Reach the whole market
Online plus Wyza field agents, so the kiosk in Kano counts as much as the phone in Lekki. One audience definition, every wave.
New
Trackers
Run the same study wave over wave. See what moved, in every market, and why.
Every wave tells you what moved, and why.
Numbers and the why in one wave
The brand-health battery (awareness, funnel, ad recall, imagery and equity) plus a conversational module in your customers' own words.
A report in hours, every number traceable
An agency-grade wave report in PDF, Word or your deck, with every number linked to a real respondent.
Wave-over-wave trends
Funnel and awareness lines that move from wave to wave, per market and per segment, with the wave that explains the move a click away.
Breaks are shown honestly. If the instrument or audience changed, the line says so. Base sizes sit on every chart, so an early signal is read as an early signal, not a headline.
Brand health battery built in
Top-of-mind, spontaneous and aided awareness. The disposition funnel from awareness to preference and usage. Ad recall and where it came from. Imagery, personality and equity.
It is the battery an agency tracker runs, already written and locked for comparability, with a conversational module beside it that asks your customers why.
Bring your history
Already run a tracker? Import previous waves and keep trending from Wave 1. Your history stays your history; the new waves add on top.
Matching questions are mapped once at setup, and anything that does not line up is shown as a break rather than forced onto the same line.
Frequently
asked questions
Enough to read the moves you care about, per market and per key segment. We size each wave with you at setup, and every chart shows its base size so a thin read is never mistaken for a strong one.
See what moved on your own brand
Book a demo and we'll walk you through a tracker built around your market, your audience and the moves you need to see.