Creative & Ad Testing
Brand Health Tracker
Track how your brand is moving over time — and what's driving the shift.
Continuous tracking of awareness, perception, preference, and competitor position across African markets. Monthly or quarterly waves. Dashboards you can check anytime. No more waiting for next year's wave to see what happened.
What it is
A Brand Health Tracker is an always-on measurement of how your brand is doing — awareness, consideration, usage, preference, trust, NPS, and how you rank against competitors.
Unlike traditional annual trackers that hand you a deck and disappear for 12 months, Wyza's tracker is a live dashboard. New waves add data points. Trends show up early. Campaign effects are visible in weeks, not years.
When to use it
Your Kantar or Ipsos tracker contract is up for renewal.
Your CMO wants to see brand health without waiting 6 months.
You're entering new markets and need baseline-plus-tracking in one motion.
A competitor is moving and you need to see the damage in real time, not next quarter.
What you get
Live brand funnel dashboard — awareness → consideration → preference → usage.
Competitive benchmarking with named competitors.
Driver analysis — what's actually moving the needle.
Growth opportunity heatmaps by segment and geography.
Quarterly executive summaries — or as often as you want.
How Wyza runs it
Setup (week 1)
Wave design, competitor list, key metrics, audience definition.
First wave (weeks 2–3)
Baseline data. Dashboard goes live.
Ongoing
New waves monthly or quarterly. Dashboard updates automatically. Executive summary every quarter.
See it on your own brand.
Book a demo and we'll walk you through a live study built around your market, your audience, and the decision you're trying to make.
Related use cases
Multi-Market Research
Segmentation & U&A Studies
The answers are already out there
Ask better questions, hear real reactions, and let Wyza handle the heavy lifting.